Brand management. Measuring the brand equity of Decathlon in Portugal J. Koerting During the past few decades

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Brand management. Measuring the brand equity of Decathlon in Portugal J. Koerting During the past few decadesSeminar paper from the year 2016 in the subject Business economics Business Management, Corporate Governance, grade: 1. 5, Catlica Lisbon School of Business & Economics, language: English, abstract: This report should analyse the current brand perceptions of Portuguese consumers about the brand Decathlon, find strengths and weaknesses in the current positioning and give recommendations for Decathlon on how to improve their current situation in the