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1BEGRIFF DER KAUFENTSCHEIDUNG2
Die theoretische Diskussion mündet in die Ableitung von elf Hypothesen
There are questions about the elements that determine the absorptive capacity of a business entity
1Kurze Beschreibung12
Dabei soll die Herangehensweise an den Themengegenstand aus einer kritischen Sicht geschehen und eine Perspektive für eine soziologische Auseinandersetzung schaffen
Innovation Practices of REWE Markt in Germany. Digital Innovation and Business Strategy formatIsbn:Softcover - 9783668173798 1BEGRIFF DER KAUFENTSCHEIDUNG2Seminar paper from the year 2015 in the subject Business economics Offline Marketing and Online Marketing, grade: 1,7, Sophia Antipolis Campus (France); SKEMA Business School, language: English, abstract: The German retailer REWE Markt emphasizes digital innovation in their business strategy to optimize its supply chain efficiency and to be first in new innovative solutions that attract customers in and off store, off and online. The following paper