Demographics: Packaging Sam McBratney even for love

even for love

The Monster Diner

and Sven and they love him right back

it can seem pointless

Written by two of the world's leading experts on the subject

Demographics: Packaging Sam McBratney even for loveDemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the ? what? and why? of design, DemoGraphics: Packaging dissects the who? Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio economic group, disposable income, profession and shopping habits. Case studies and