The Patron Way: From Fantasy to Fortune - Lessons On Taking Any Business From Idea to Iconic Brand Haruki Murakami Comics icon and New York

Comics icon and New York Times bestselling writer Chris Claremont returns to his legendary run with X-Men: Forever

you'll be left with great memories and a grateful wallet

Gladwell explains the fascinating social dynamics that cause rapid change

Kamozawa and Talbot regularly consult for restaurants to help them solve cooking conundrums

Photographs by eminent food photographers enhance the pages

The Patron Way: From Fantasy to Fortune - Lessons On Taking Any Business From Idea to Iconic Brand Haruki Murakami Comics icon and New YorkThe never before told story of Patron Tequila the brand that revolutionized an industryHow a billion dollar business ascended from a forgotten dusty agave field in central Mexico. The Patron Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patron single handedly transformed the face of the liquor industry.