Swiss Design INDIA Students and designers will find

Students and designers will find this a fascinating and invaluable resource as they develop their own work

Clinton Murray

Babette Cole and Ralph Steadman)

Rarely in its 3

are now appreciated for the bold thinking and originality that went into making them

Swiss Design INDIA Students and designers will findSwiss Design has almost become a fixed term: the Swiss army knife is just one of many products that have popularized the image of the white cross on red background. The triangular Toblerone chocolate bar is defined by its rectilinearity and instantly recognizable shape. In terms of the well known Swiss asparagus peeler, functionality is its sole formative characteristic. When it comes to fonts, few are as clear cut as Helvetica. This volume