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The Reputation Game: The Art Of Changing How People See You Farrah McDoogle culture and tradition have shapedIt's a game you're already playing, whether you like it or not. You can choose to ignore it and remain at the mercy of what others say about you, or you can take the time to learn how it works. For those who do the potential benefits are unlimited. Through pioneering research and interviews with a host of major figures ranging from Jay Z and LinkedIn co founder Reid Hoffman to Bernie Madoff and Man Booker prize winning Hilary Mantel, Waller and