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Old Rules Of Marketing Are Dead INTERACTIVE BOOKS salted chocolate tart with buckwheatThe New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever changing marketplace"A must read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information rich, and Internet oriented world." Robert Hanson, President, Global Levi's (R) Brand, Levis Strauss & Co."Pearson makes the clearest statement yet about the new