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Strategy for Sustainability A Business Manifesto Comics It is the story ofBy: Adam Werbach Published by Harvard Business Press, 2009 The definitive work on business strategy for sustainability by the most authoritative voice in the conversation. More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible bad for business, bad for shareholders, bad for the environment.